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One of the most effective ways to optimize your trade show display and increase traffic to your booth is through the use of banner stands.

Using Banner Stands to Increase Trade Show Traffic

Using Banner Stands to Increase Trade Show TrafficAttending a trade show can be a very effective method of promoting your company and its products. And one of the most effective ways to optimize your trade show display and increase traffic to your booth is through the use of banner stands. A banner stand for your trade show display draws attention to your booth and helps you deliver your message to prospective clients, current customers and business contacts at what is usually a highly competitive event. Your trade show display should stand out from the crowd, and a banner stand is a great way to make sure it does.Banners themselves are typically constructed with either fabric or vinyl. There are advantages and disadvantages to each type of material, so you should consider how you will use your banner stand before deciding between fabric and vinyl. Fabric banners are durable and long-lasting. Fabric doesnt reflect light like vinyl, which can decrease your banners readability. Fabric banners also dont bend or crease so they travel well. However, fabric banners are not easy to clean and can become dingy or faded with time. Vinyl banners are easy to wipe clean and allow for brighter colors and sharper image definition on them making them more eye-catching than fabric banners. There are many aspects of "banner stands" that make your investment in one worthwhile. Banner stands can be designed with your company logo or graphics, and include the important information you want to convey to prospective clients. They can be used in conjunction with a trade show display or on their own to advertise a product, announce an event, or showcase information about your business. They can be used as an extension of your trade show booth at a show because they can be set up in other areas like the show lobby or at the end of an aisle. Additionally, banner stands are lightweight, portable, and easy to set up and take down.Once you have invested in a banner stand, you will find many uses for this vital piece of equipment outside of trade show displays. Banner stands are reusable and long-lasting. You might consider setting up your custom banner stand in a shopping mall to draw customers into your store, in a hotel lobby to direct the flow of traffic, at a movie theater to advertise an upcoming film, at a sporting event to showcase team information, or wherever your audience is likely to be found. The benefits of a custom banner stand will last your business far beyond trade show displays, and with proper care can be used for several years of succinct, eye-catching advertisement for your business or company.

Word Of Mouth Advertising - Steps To Create Awareness

Word Of Mouth Advertising - Steps To Create Awareness

Word of mouth advertising creates an awareness campaign where your business information travels from person to person, creating a world wind of awareness. For a new business start-up, word of mouth marketing is often the best and most effective advertising method.Newspaper print and classified ads can get very expensive, and have lost much of their effectiveness with the popularity of the internet in the past decade. New business owners can't even consider radio or television advertising as a viable option. What is left for a home business or small start-up to do to spread the word about their enterprise?Here are some steps that you can take to start a viral word of mouth marketing campaign about your business:Acquaintances: Approach your friends, family and neighbors initially, followed by contacting other people you know in your community and beyond. To begin your campaign, you may take a broad approach to spread your information; ultimately streamlining your message to your target market.Networking: Both online and off, networking is the backbone of the word of mouth marketing. You need to have a large network to build a database of prospective customers. Find forums and other groups where your target market hang out.Website: Its the Internet age. Establish your website with good, focused keywords to get favorable results from the search engines. Also, keep your website, user-friendly with easy navigation and complete updated information about everything regarding your business.Freebies: Everyone loves to get something free. Create a free report or ebook related to your idea or product and give it away to potential customers, asking them to give the item to their friends and family as well.Mailers: You can use email or postcards or pamphlets about your business to inform your acquaintances prior to calling them.Word of mouth advertising has stood the test of time and is effective for every business. There are simple, affordable methods of starting a viral marketing campaign that will spread like wild fire. By putting into place some or all of the ideas mentioned above, you can create a world of advertising for your business.

10 Ways to Distribute Your Brochures

10 Ways to Distribute Your Brochures

Copyright 2006 business-cards.comYour business brochure is a ferociously powerful advertising and marketing tool. It pays to produce it tastefully. The biggest is not always the best and use it wisely if you wish to see your business grow. However, the best-produced brochure on the planet is going to be useless unless it is distributed effectively. So what is the key to effective distribution?The first step often is direct mailing. You post out the leaflet to a mass of people usually using a mailing list you have purchased. Mass mailings are very inefficient and if you get more than 1% response you are doing well. This can be an expensive way of doing business.Second, you could hire people to distribute the brochures in shopping mall parking lots. This can be even more wasteful than a mailing, with many of the leaflets tossed aside. The ensuing mess will probably irritate more people than it attracts.Third, you could get your publication out to the masses by using a local newspaper whereby your brochures are placed in the journal and delivered to subscribers. This has a similar effect to advertising and probably has a comparable response rate.Fourth, place the pamphlets in plastic holders and have them readily available to those who visit your site of work. Shame on you if you have not done this already.Fifth, have the printed matter at hand in places where people have to wait in line for a service such as in the post office. Those waiting have nothing better to do than read your message and this could be useful publicity. The Post Office has already thought of this and will charge you accordingly.Sixth, dentists and doctors waiting rooms have a similar trapped audience who might take the time to read what you have to say. Generally, the medical profession will probably only allow material that is somehow pertinent to their line of work. However, this one is worth a try.Number seven distribute your promotion material widely at trade shows and exhibitions. Assuming the show is relevant to your line of business, there is a good likelihood that this would be a great source for prospects.Eighth. Place your brochure on your website so that prospects can instantly download it after supplying their contact information. This is a great way too of building up a valuable prospect list so that you can market to them over and over.Ninth. Use the brochure in place of a business card. True a brochure is a lot bigger than a card and might get thrown away, but here is a challenge. Why not design something that contains your principal message in a smaller format?Tenth: Surely you have a database of all your clients past and present? This is the seam of gold for your enterprise, so mail out a current brochure to all of them. If you have done a good job in the past you may be agreeably surprised by the response.

Hong Kong Jordan Suppliers

Hong Kong Jordan Suppliers

Of course, when you deal with replicas it is very important that you understand that this is not the original you are buying so you will not have exactly the same features that you get with the originals. However, the Hong Kong Jordan Suppliers can provide you with great quality at a very nominal price. In fact the sales of these replicas are so high in places that local manufacturers are trying to make replicas of these replicas!There are many advantages when you buy the replicas over the original though I am not in any way saying that you should choose the replica over the original. The advantages are that first of all you get it at a much reasonable rate it is affordable. The Hong Kong Jordan Suppliers have duplicated it well with the local raw- material which makes it viable for them to sell these sneakers at a fraction of their original cost. This is indeed great news for those who have limited finances and still want to look trendy. It takes a really well trained eye to differentiate between these lovely replicas (www.urbanhotlist.com) and the originals.The other advantage is its availability. These shoes, unlike the original Jordans, are available in most shoe shops where anyone can pick up a pair. The Hong Kong Jordan Suppliers (www.urbanhotlist.com) supply these shoes as replicas and not under a fake name or something which makes it completely comfortable to be sold anywhere. Like the sale of a copy of Channel dress or an Armani replica. They are available and saleable as Jordan sneakers. It is important to know in this case that the replicas are genuine. And this is not as easy as you would think because the replicas are not really a brand name. And anyone can replicate these shoes and not all the replicas are good replicas.The companies that produce good replicas are mostly based in China and one amongst the best there are the Hong Kong Jordan Suppliers who not only produce great quantities but also very good quality shoes. So you need to go to only genuine shops on line or off line who can to a certain extent guarantee a certain level of quality. Otherwise, you will risk investing in bad quality shoes which will not serve to any purpose.Hong Kong Jordan Suppliers are among the best replica suppliers in the market today. There are few places which boast of direct contacts with these Chinese suppliers and you are lucky if you get in touch with them as only then you can get good looking Jordan replica sneakers, which are almost as good as the originals.

Postcard Advertising Unlock Your Potential

Do you think that art is better today or when it was being created in the days of the Renaissance? Obviously, the works of Michelangelo and his contemporaries has stood the test of time. The profound strokes by Da Vinci continue to confuse art historians to this day. The mastery of their mediums could not be disputed, but what about their position in society? Much of the work was closely related to what the public was thinking about, as religion related equally to governmental policies as it did with spirituality. However, this is where I begin to falter in my leaning towards the masters.Im not sure what art means to an artist and Im not sure what it means to art historians, but I can offer my personal considerations as someone who passively appreciates the art that is all around. It seems that art is goes beyond the innate need for beauty by humans. Art tells the stories and histories of people, gives a voice to the wants, desires, and hopes of the present and for the future. If this is the case, then art should not exclusively be commissioned by governments and religious leaders. True history and life happens in the streets to those whose lives are ultimately affected several times removed by decisions made in far away offices by people they will never meet. This is where the commissioning of art should be made; these are the stories and histories that need to be told now and preserved for the future.This isnt to say that its only the underclass that should be producing revolution art. Everybody has a stake. Everyone has a piece of the story. I think the fact that art can be found everywhere and in everything today gives us a profound advantage in a competition with those brilliant artists of the Renaissance. Aesthetics and art are found in everything from the design of mundane tools to advertising postcards to the painful words told in a poem at a small coffee shop. The ubiquity of art created by anyone with something to say finally has placed art in its proper placeeverywhere.

Online Advertising vs. Promotional Products

1. PPC - Search engine (AdWords, Overture etc.)At the search engines you pay for every click a user makes on your ad. I will give you a small example to show you the advantage or disadvantage of pay-per-click and promotional products. A click can cost you up to $100 in the worst case. The average cost per click is mainly 1 to 2 dollars. When you have a monthly budget of $1000 you will get up to 1000 unique visitors.Invest $1000 in "promotional products" and you will get for example 2000 pens with your logo or internet address imprinted on it. Send these pens to your possible customers or give it away at trade shows. Now anytime these people use the pen they will see the logo of your company.When these people one day need products you have in your online-shop they will get reminded of your company. If they visit your site now this can be seen as a virtual click. This can be up to 2000 virtual clicks and visitors for your site.2. Banner advertising (pay per impression)You can compare promotional products with banner advertising. Your logo, internet address or product will be placed on an area with a typical size of space. The advantages of promotional products are the better click-through rates. The user will see the logo of your company every time they use these products. This is like a banner impression at websites. Normally a user will see your banner one time when they visit a website. At promotional products they will see it every time they use it. Why shall I use promotional products?1. The user will see your logo as long as they use it2. High virtual click-through rate and ROI(return on investment) when you give it to the right user groups (Trade shows)3. People like to receive them.Why shall I not use promotional products?1. The conversion rate can be near zero if you give the products to the wrong user group2. High investments for several expensive promotional products and campaigns

Summary

One of the most effective ways to optimize your trade show display and increase traffic to your booth is through the use of banner stands.